Trade Marketing Specialist for Essilor Bucharest

Must-have requirements:

- Master’s degree in marketing or business
- 5- 8 years of experience in Marketing/Trade Marketing function
- B2C & B2B understanding
- Category development experience
- External partners relations management (marketing/trade marketing/media agencies)
- Outstanding presentation skills
- Project management experience
- Collaborative style, curiosity, ability to cope with agile environment
- Fluent English and Fluent Romanian

Recruiting process
Our recruitment process may vary. If you are selected, you will be contacted by our recruiters, who will guide you through the specific steps for your application.

We Are One: Our DEI commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique

Main responsibilities:

1. Global strategy implementation:

• Defines market priorities and translates global strategy into local activities
• ︃​︁︄︇​︄︈​︁︀︅Develop tactics to drive qualified traffic
• Defines action plans and media campaigns
• Recruit partners to support marketing for resources we don't have

2. Local portfolio, pricing and promotion strategy:

• Defines market strategy for portfolio and pricing (catalogue)
• Defines marketing co-branded investment and promotion channels

3. Trade activation to support sales & ECPs:

• Identifies levers and creates promotional strategies to increase sales growth
• Identifies key priorities to recruit & activate customers and increase recommendation
• Deploys education strategy and manages local KOL to influence recommendations
• Organises trade events and drives local advocacy
• Develop and coordinate ECP's boost programs (staff motivation, promotion)
• Develop internal motivation programs
• Preparing action plans for B2B activation
• Managing marketing for export markets

4. Monitoring, reporting and budget management:

• Measure and report on the performance
• Regular monthly reporting for all projects and marketing acitivities
• Managing marketing investments (budget)

5. Customer satisfaction & Purpose:

• Customer Service & Satisfaction– contributing to high scores on Customer Satisfaction
• Develop & execute programs to deliver on a corporate mission: “See more, be more“

Your role

As Trade Marketing Specialist you are responsible for the field marketing, advertisement and PR for Essilor products. You are working very closely with the sales department, and you are preparing and conducting the marketing activities in close cooperation with the marketing team of Romania, CEE and headquarters.

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest, and Transitions, iconic brands that consumers love as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences, and leading e-commerce platforms.
Join our global community of over 190,000 dedicated employees around the world in driving the
transformation of the eyewear and eyecare industry.
Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica
We’re looking for pioneers eager to explore new horizons and leave a lasting impact. We offer a world of opportunities for those ready to embrace challenges and make a real difference in people’s lives through their work. We nurture talent and creativity, empowering you to reach new heights in a dynamic and inclusive environment.

We are looking for experienced Trade Marketing Specialist to join our team in Romania.
Join us in redefining the boundaries of what’s possible!