Trade Marketing Manager

Ivatherm is the pioneering Romanian skincare brand that blends advanced dermatological research with the natural therapeutic properties of Herculane thermal water, known for its exceptional soothing and healing benefits. Our products are formulated and produced in France, embodying a unique combination of science and nature. We are committed to providing high-quality, dermatologically tested skincare solutions that cater to the diverse needs of our customers. As we continue to grow, we are seeking a motivated and skilled Trade Marketing Manager to join our dynamic team and help drive our brand's success in the market.

Your profile:

- Education:
Bachelor’s degree in Marketing, Business Administration, or a related field.

- Must have experience:
Minimum of 3 years of experience in coordinating trade marketing activities in pharma field.

- Analytical Skills:
Strong analytical abilities with experience in using data to drive decisions and measure campaign effectiveness.
- Communication:
Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
- Project Management:
Proven ability to manage multiple projects simultaneously, ensuring timely delivery and adherence to budgets.
- Relationship Building:
Strong interpersonal skills with the ability to build and maintain relationships with internal teams and external retail partners.
- Creativity:
Innovative thinker with a flair for developing unique promotional ideas that resonate with customers and partners alike.
- Technical Proficiency:
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with trade marketing software/tools.
- Language Skills:
Proficiency in Romanian and English is required.

Position Title: Trade Marketing Manager
Location: Bucharest, Romania. On-site.
Department: Marketing
Reports to: Marketing Director
Employment Type: Full-time

Position ︃​︁︇​︁︅︄​︁︄︄Summary

The Trade Marketing Manager at Ivatherm will be responsible for planning, executing, and optimizing trade marketing initiatives that increase brand visibility, drive sales, and enhance customer engagement across various channels. This role involves close collaboration with the sales and marketing teams to ensure that all trade marketing activities are aligned with the brand’s overall objectives and are effectively implemented in the marketplace.

Key Responsibilities

- Trade Marketing Strategy Development:
Develop and execute trade marketing strategies and plans tailored to each retail channel, with a special focus on pharmacies, ensuring alignment with overall brand objectives and marketing campaigns.

- Channel Management:
Collaborate with sales teams to understand the needs of different partners and develop customized trade programs that support sales targets and strengthen Ivatherm’s presence in key locations.

- Promotional Campaigns:
Plan, manage and execute in-store promotions, including special offers, displays, and product launches, ensuring timely execution and optimal visibility.

- Merchandising:
Work cross-functionally to create compelling point-of-sale (POS) materials and ensure that products are displayed in a way that maximizes impact and consumer engagement.

- Budget Management:
Manage trade marketing budgets, ensuring efficient allocation of resources and maximum return on investment for all trade activities.

- Performance Analysis:
Monitor and analyze the effectiveness of trade marketing initiatives, using sales data and retail insights to assess performance and make data-driven recommendations for future activities.

- Partner Relationships:
Build and maintain strong relationships with key partners (pharma distributors, both large and independent pharmacy chains, retail partners), acting as the primary point of contact for trade marketing-related matters.

- Market Research:
Conduct regular market research to stay informed about industry trends, competitor activities, and consumer preferences, using insights to refine trade marketing strategies.

- Collaboration:
Work cross-functionally with the marketing, sales teams to ensure cohesive and integrated approaches to market execution.

Why Join Ivatherm?

At Ivatherm, you will have the opportunity to be part of a growing and business driven team that is passionate about skincare and innovation. We offer a collaborative work environment where your contributions are valued, and your professional growth is supported. If you are excited about the prospect of working with a brand that combines the best of nature and science, and you have a passion for driving impactful trade marketing strategies, we would love to hear from you.